For the self-starter, dreamer, and does! Some of the most common problems "dreamers" have is that they don't know how to implement their ideas. Or maybe they know how to implement their ideas, but they don't have the time or money to do so. Start up connects people with business coaches that will mentor and advice aspiring small business in the right direction so that they can get their questions answered and achieve their goals without wasting anytime.
Brief:
A sleek and classy company driven by analytics and business data, still needs to be relatable. Stuffy corporate design has no place in a space for innovation. Therefore, start up chose to use a simple and minimalistic brand identity that would connect with those fueled by caffeine, wifi, and a never ending side hustle.
Start up's target market is adults ages 27-35. The design strategy resonates with them because of the it gets straight to the point, but also leaves you with a fun "ah-ha"moment".
