Want to go on an expedition? Safari Spot teaches kids about the wildlife in their backyard. With the goal of making education less like a chore and more like an adventure, Safari Spot teaches kids to get out and explore on their own.
Brief:
Stuffy classrooms leave little room for real exploration. Safari Spot aims to educate kids through fun and carefree outdoor workshops. For this design, a map marker combines with the shape of a Monkey's head to create a memorable and happy logo.
Safari Spot's target market is kids ages 5-10. The design strategy resonates with them because of the bright color and cheerful emotion that is presented. Safari spot not only delivers an experience but a feeling.
