Ready for a citrus explosion? Lula, the Happy Probiotic Drink, boasts a tangy sweet flavor while packing in probiotics to make you feel happy inside and out.
Brief:
Everything should have a goal, and Lula's is to make you smile.
In a world of boring packaging and bland colors, Lula aims to catch the consumer's eye by evoking a feeling. For this design, light lines and a rounded type face combined perfectly to evoke professionalism and playfulness.
Lula's target market is women ages 23-27. The design strategy speaks to them on an emotional level and tapes into human psychology by not selling a product, but delivering a feeling.
