Logo Design, Branding, & Photography
Lake Effect Coffee Company is a specialty coffee seller that caters to on-the-go individuals needing their caffeine fix. Partnering with award-winning Pilcrow Coffee roasters, they sell Sweet and Creamy Nitro Brew and their very own Chai Latte blend. Biking around the city and taking the coffee to the people, catch Lake Effect at one of their weekend pop-ups.
After eliminating concepts one and two we moved on to refining the lighthouse. This direction allowed us the opportunity to do the following.
1. Give a nod to the Lake.
1. Give a nod to the Lake.
2. Add meaning. Lighthouses shine a beacon of light that brings travelers to a safe space. This ties into the community aspect that Lake Effect hopes to achieve.
3. The element of "Ah-ha!" When the viewer recognizes that the "A" is the Lighthouse it adds a bit of charm and memorability.
Final Logo
A short promo video with the logo animated:
We decided to have a little extra fun with this project and I shot this short vintage-inspired video for social media marketing.