Logo Design, Branding, & Photography
For Lake Effect Coffee Co., I had the pleasure of designing their logo and developing the overall branding to reflect their unique identity. From selecting color schemes to crafting the perfect logo, I ensured that every detail resonated with their vision. In addition to the design work, I also provided photography, capturing their story through images that complement the brand’s fresh, local feel.
This project allowed me to create a cohesive visual identity from the ground up, combining my design and photography skills to help Lake Effect Coffee Co. stand out with a memorable and authentic presence.
After eliminating concepts one and two we moved on to refining the lighthouse. This direction allowed us the opportunity to do the following.
1. Give a nod to the Lake.
1. Give a nod to the Lake.
2. Add meaning. Lighthouses shine a beacon of light that brings travelers to a safe space. This ties into the community aspect that Lake Effect hopes to achieve.
3. The element of "Ah-ha!" When the viewer recognizes that the "A" is the Lighthouse it adds a bit of charm and memorability.
Final Logo
A short promo video with the logo animated:
We decided to have a little extra fun with this project and I shot this short vintage-inspired video for social media marketing.