I had the opportunity to travel to Pittsburgh and assist with a professional photoshoot, where I contributed supplementary content with a high level of independence. Using a DSLR camera and a straightforward setup with 50mm and 35mm lenses, I captured compelling images with beautiful depth, perfectly complementing the main campaign visuals.
While the overall website and social media content were created by a talented team, my role was focused on creating photography that aligned with the brand's values and messaging. I captured a range of lifestyle and healthcare-focused images, including portraits of healthcare professionals and candid moments. These images were featured on the website and across social platforms, enhancing Highmark Health’s visual storytelling.
This project required a mix of technical skill and creative adaptability, and I embraced the opportunity to work both independently and collaboratively. The resulting photography showcases Highmark Health’s brand identity while delivering high-quality, versatile content to support their marketing needs.
